Privacy policy

Privacy Policy

Last updated: 15/01/2025

This Privacy Policy describes how FallenLeavesMarket (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from fallenleavesmarket.store (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Basic contact details including your name, address, phone number, email.

  • Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.

  • Account information including your username, password, security questions.

  • Shopping information including the items you view, put in your cart or add to your wishlist.

  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Site and Services, such as Shopify.

  • Meta Platforms through tools like Meta Pixel and Conversions API, which collect data to enhance our advertising and analytics capabilities.

  • Payment processors who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested.

  • Advertising and marketing platforms that use tracking technologies to help us better understand customer behavior and improve advertising relevance.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, send notifications related to your account, purchases, returns, exchanges, or other transactions, to create, maintain, and manage your account, arrange for shipping, facilitate any returns and exchanges, and enable you to post reviews.

Marketing and Advertising

We use tools provided by Meta Platforms (such as Meta Pixel and Conversions API) and Shopify to deliver relevant advertisements to you and analyze the performance of advertising campaigns. This may include creating custom audiences based on your interactions with our Site or our ads, which helps us improve the targeting of our marketing efforts.

Analytics and Insights

We analyze Event Data, such as site visits, purchases, and app interactions, to create aggregated reports and insights that help us improve our Services. These reports are processed securely and used internally to optimize your experience.

Security and Fraud Prevention

We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

Communicating with You

We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests to be responsive to you, provide effective services, and maintain our business relationship with you.

Cookies and Tracking Technologies

We use Cookies to:

  • Power and improve our Site and Services.

  • Remember your actions and preferences.

  • Run analytics and better understand user interaction with the Services.

  • Provide tailored advertising through platforms like Meta and Shopify.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies. Blocking Cookies may negatively impact your user experience and functionality of certain features.

How We Disclose Personal Information

We may disclose your personal information in the following circumstances:

  • With vendors and third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).

  • With Meta Platforms and Shopify for advertising and analytics purposes.

  • When you direct, request us, or consent to our disclosure of certain information to third parties, such as shipping or social media integrations.

  • With our affiliates to support the Services.

  • In connection with a business transaction, such as a merger, acquisition, or bankruptcy.

  • To comply with legal obligations, enforce terms, and protect rights.

Your Rights and Choices

You have the right to:

  • Access, update, or delete your personal data.

  • Opt-out of targeted advertising by visiting About Ads or Your Online Choices.

  • Withdraw consent for Cookies and tracking via our Cookie Consent Tool.

To exercise any of these rights, contact us at wyveron.ecommerce@gmail.com.

Security and Retention

We implement strict security measures to protect your data. However, no system is completely secure, and we cannot guarantee absolute security. We retain personal information for as long as necessary to fulfill the purposes outlined in this policy unless otherwise required by law.

International Users

Your personal information may be transferred, stored, and processed outside your country of residence, including in the United States. Transfers are conducted using recognized mechanisms such as the European Commission's Standard Contractual Clauses.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at wyveron.ecommerce@gmail.com or contact us at 20-22 Wenlock Road, London N1 7GU, United Kingdom.